Producers of Ghanaian bread, A1 Baker, has expanded operations to the United States of America (USA) as part of its plan to grow into other markets of the world.
The company is owned by Godfred Obeng Boateng and Edward Nana Poku (Hammer). A1’s entry into the U.S market was announced by Ghana’s US Embassy via their official Facebook account with photos. The Ghanaian company’s entry into the US market cost $3million.
A statement from the Ghanaian Embassy indicated that a partnership with A1 Bakery is to help ensure that the company would scale up in the USA market at a quick pace.
“This expansion to the U.S. market is particularly unique because it is grounded on a special partnership arrangement with a major American bread company to ensure scale and penetration of the U.S. market at a faster rate,” it wrote
“This initiative is part of Select USA, an American government program designed to help foreign products penetrate the U.S. market,” it added.
On his part, Ghana’s Ambassador to the U.S, Dr Barfuor Adjei-Barwuah who toured the A1 factory with investors last year said the embassy would support the company so it can progress. He encouraged other Ghanaian-owned businesses to expand into other countries by emulating A1 Bakery.
“Last year, H.E. Dr. Barfuor Adjei-Barwuah toured the $3 million production site as well as retailers currently testing the A1 cake bread market in the tri-state area. As an Embassy, we are particularly proud of this emerging Ghanaian story and Godfried Obeng Boateng, the young CEO leading this initiative. We encourage Ghanaian investors and all investors alike to support this great initiative. Congratulations on your big step!” the statement ended.
A1 Bakery employs over 1000 Ghanaians in the capital of Ghana, Accra, and in the Ashanti Regional capital, Kumasi from the factory to retail.