Universal Music expands to Africa as it plans to explore Africa’s streaming growth

One of the least tapped aspects of music in Africa is streaming and other modes of music delivery.

To tap into Universal Music Group Inc. is reinforcing its presence in Africa.

The company’s new regional Chief Executive Officer, Sipho Dlamini said the company intends to develop operations in African countries like Nigeria, Ghana and Kenya in this year.

Universal Music has also created another office to manage operations in French-speaking countries. This office is located in Ivory Coast. There is also an office in Morocco to manage the affairs of Northern Africa

Most African enjoy music. However, most music consumers on the continent prefer to enjoy it for free.

But with the increased mobile penetration and higher internet speed most people are getting more connected.

The young people on the continent would also prefer to enjoy African music by streaming.

To make Universal the go to streaming outlet, Dlamini said they aim to sign more artistes to the label

“For African music around the world, there has never been a more exciting time as it continues to influence and inspire culture and creativity while reaching a wider audience through streaming globally every day,” he said.

According to the International Phonographic Industry Federation, recorded music revenue for Africa and the Middle East went up by almost 16% to just over $100 million in 2019.

Universal has said that it will continue to partner with the largest telecommunications firms in Africa, such as MTN Group Ltd., Vodacom Group Ltd. and Orange SA.

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